Frida Claire is one of Europe's leading bridal fashion brands in the medium to premium segment. The company has been owner-managed since day one and can look back on many years of experience in bridal fashion development and production. Every day more than 300 employees worldwide are involved in the production, quality, marketing and transport of Frida Claire products, both in-house and through Frida Claire processes. Perfect cut shapes and fitting accuracy are already inspiring many customers throughout Europe. A strong brand, targeted commitment to sustainability, the widest range of products and the best services in the industry - these are the key features of the German bridal fashion brand Frida Claire. Convincing our customers with flawless products and first-class service is always at the forefront. The Frida Claire "design stable" and production know-how are based at our company headquarters in Stralsund.
"We want to be Europe's most desirable bridal fashion brand in the medium to premium segment. We have set ourselves ambitious goals for this in the coming years. Together, we will grow faster with the constant development of new authorised dealers and the addition of our own "hotspot locations". With the successful realignment of the "Frida Claire" brand as an integrated systems supplier we have laid the foundation for this. New product groups such as menswear and the establishment of the "Frida" brand as a product range in the lower to mid-price category are our medium-smart targets. As part of our furture development of our strategy, we will personalise our offerings even more, as well as individualise them, improve and speed up central processes."
Strategy & Growth
Permanent growth, driven by innovative strategies
New product lines
The constant development of new product lines is a priority at Frida Claire. Offering its partners and customers the widest possible range of products with a wide variety of variations is one of the reasons why the company is constantly growing in popularity with dealers. Frida Claire will soon be launching "bridal fashion for men", another interesting product family.
Automation & Processes
The high degree of automation enables us to break new ground. For Frida Claire, optimizing and automating production processes is one of the most important goals for a successful future. Products should always be able to be delivered to our dealers in the same condition and quality over several years.
Branding - Through the targeted integration of the brand into the daily lives of tomorrow's customers, the company pursues branding as one of its top-level goals. Local, national and international broadcasting of radio and TV spots as a medium-term goal for the progressive integration into the daily environment of the customer.
Three new Frida locations
Three new branches for greater international customer proximity as of 2020
EU growth through greater customer proximity from 2020 onwards
In 2020 Frida Claire plans to complete and commission three new EU sites as independent branches. The planned sites in Seville (Spain), Marseille (France) and Florence (Italy) will integrate the Frida Claire brand in other European countries and bring our dealers in Spain, France and Italy even closer to our customers. At the same time, these three new locations underscore the success of the German bridal fashion brand Frida Claire in Europe.
We see the direct work at the dealer or new founder locally and the communication in the respective national / native language as a decisive success factor in the daily cooperation with our customers. This includes shortening delivery and logistics routes while at the same time ensuring that we achieve our goals in the area of environmental protection and sustainability.
|Location 1:||Seville (Spain)|
|Location 2:||Marseille (France)|
|Location 3:||Florence (Italy)|
|Start date:||Planned commissioning Q2-Q3 2020|
FRIDA CLAIRE ®
Greifswald Chaussee 5