Become a bridal fashion retailer

Become a Dealer

Your decision for Frida Claire is your decision for your success. Optimized processes and first-class services that make the difference will make your bridal fashion business success-oriented and positive. Gain a personal advantage over your competitors and become a Frida Claire bridal fashion B2B retailer.

Why Frida Claire?

To understand more about who Frida Claire is, you should take a close look at bridal fashion and how it works. At first glance, this business field and the participants operating on this market (bridal fashion brands / producers) are fairly easy to understand and it quickly becomes clear that there are many brand suppliers and that each of these suppliers has products of a certain quality. All participants, however, work according to the same principle of goods delivery (trade fair business) and limit their activities exclusively to this area. If Frida Claire would join this group, we would only be a part of this number of market participants who offer their products to dealers and new founders at so-called bridal fashion fairs. If you look at the bridal fashion business in the way we do, however, you will soon notice that pure product procurement is only a small part of the daily work of a retailer. Already with the topic of the sales quantity, the customer potential, new trends, change inquiries of the customers and the general sales possibilities the dealer or new founder stands alone with its decision. The risk of the capital commitment and thus the loss of liquidity is high at this point and inexperienced new founders often already set the cornerstone of their later failure here. In the daily course of business, however, it is much more the case that questions of re-procurement, possibilities of change on customer request, size management, savings potential due to own profitability, supply with new products in the following years and much more come to the fore. We have asked ourselves these questions and are thus taking a new path into the future of the modern bridal fashion trade. Individualisation of the individual product, through design change options, in times of individualism, the solution of rigid purchasing processes at certain time frames (trade fair time) without real planned sales quantities and sales probabilities, a strong partner in the founding phase, who not only sells, but also provides assistance afterwards. These are just a few of the points we have addressed, but these points alone make all the difference in our day-to-day business. So take your time to make your decision and look at your day-to-day business, not just product procurement, before starting your new future.

your opportunities

Your opportunities to work with Frida Claire


Basic hands

First purchase 1-40 wedding dresses


  • dealer protection
  • website
  • *Access to all products (PVS)
  • SEO
  • installment
  • Training for new founders
  • Personal contact
  • Design Change Service
  • Dealer Portal 24/7
  • Marketing material (bookable on request)
  • Image Video (bookable on request)
  • Shop fittings (bookable on request)
Contact Frida Claire
premium hands

First purchase from 40 wedding dresses


  • dealer protection
  • website
  • *Access to all products (PVS)
  • SEO
  • installment
  • Training for new founders
  • Personal contact
  • Design Change Service
  • Dealer Portal 24/7
  • Marketing material (bookable on request)
  • Image Video (bookable on request)
  • Shop fittings (bookable on request)
Contact Frida Claire
Commission-50

50 wedding dresses, 10 jackets, 10 veils


  • dealer protection
  • website
  • *Access to all products (PVS)
  • SEO
  • installment
  • Training for new founders
  • Personal contact
  • Design Change Service
  • Dealer Portal 24/7
  • Marketing material (bookable on request)
  • Image Video (bookable on request)
  • Shop fittings (bookable on request)
Contact Frida Claire
Commission 100

100 wedding dresses, 20 jackets, 10 veils


  • dealer protection
  • website
  • *Access to all products (PVS)
  • SEO
  • installment
  • Training for new founders
  • Personal contact
  • Design Change Service
  • Dealer Portal 24/7
  • Marketing material (bookable on request)
  • Image Video
  • Shop fittings (bookable on request)
Contact Frida Claire
commission plus

200 wedding dresses, all jackets models, 10 veils


  • dealer protection
  • website
  • *Access to all products (PVS)
  • SEO
  • installment
  • Training for new founders
  • Personal contact
  • Design Change Service
  • Dealer Portal 24/7
  • Marketing Material
  • Image Video
  • Shop fittings (bookable on request)
Contact Frida Claire
franchise

100 wedding dresses


  • dealer protection
  • website
  • *Access to all products (PVS)
  • SEO
  • installment
  • Training for new founders
  • Personal contact
  • Design Change Service
  • Dealer Portal 24/7
  • Marketing Material
  • Image Video
  • shop fittings
Contact Frida Claire

Explanation of the different models


dealer protection

Frida Claire distributes a regular and contractually guaranteed dealer protection radius, depending on the status of the dealer or new founder. Within this area, no other dealer receives Frida Claire products. The size of the area depends on the opening hours, the number of cabins and the dealer's staff.

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Website & SEO

Frida Claire will create a website for its dealers, depending on the cooperation, to improve the regional visibility of the dealer at launch. This allows the retailer to concentrate on the essentials of his opening during the start-up phase and also saves the costs of creating and maintaining the website.

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installment

Depending on the model of cooperation chosen, Frida Claire offers the possibility of payment in instalments for the first delivery products. The model includes different terms between one and up to four years. In this way, the dealer can initially leave valuable liquid funds in liquidity and secure his market entry with sufficient financial cushion.

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Design Change Service

Due to its intelligent and flexible production, Frida Claire offers the possibility to its dealers to make changes on current Frida Claire wedding dress designs, at the customer's request. The dealer posts the corresponding changes from an extensive "change catalog". You can find more information under the heading "Design Change Service".

More about this topic
Image Video

Frida Claire offers the creation of image videos for its dealers. Once you have opened your bridal boutique and everything is done as desired, the Frida Claire marketing team will come to you and create a compelling image video of you as a retailer and your great store. You can then use this video for marketing purposes or social media and increase your profile impressively.

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Personal contact

Every Frida Claire dealer automatically has a personal contact at Frida Claire, although in most cases this is not necessary due to our self-explanatory, understandable and well-described processes. With your contact person, however, you also have an interface that can support you when things get stuck.

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Product Availability Service

The Product Availability Service, or "PVS" for short, is an absolute speciality and an exclusive service from Frida Claire. Once you have chosen to work with Frida Claire and have received the initial order, depending on the model of collaboration, you can automatically "have" all Frida Claire products from that moment on, depending on the model selected. No more blind shopping and testing products in advance - that's the motto. You can read exactly how the service works in the corresponding section. (Not for every country available)

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New founder training

Of course, Frida Claire also works with start-ups and is therefore often faced with the question of whether certain technical issues have been sufficiently addressed before the start-ups start their business. Here Frida Claire provides targeted support in the form of process and training documents, which on the one hand facilitate collaboration with Frida Claire and on the other are intended to give the retailer security in daily practice. The correct handling of dimensions and the products, as well as the correct handling of the electronic dealer portal is in the foreground here. Please note that intensive self-study will nevertheless be indispensable if you want to score points as a career changer in bridal fashion B2B business.

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Marketing Material

Especially in the start-up phase, it is important to have sufficient good marketing material at your disposal in order to increase your level of awareness by leaps and bounds. Frida Claire provides its dealers with print-ready, individualised datasets of posters, displays and flyers in order to save costs and positively influence the start-up phase.

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Decide for your success

Work with the most modern bridal fashion brand in Europe.

Contact us now

What do our customers say?

A successful start into your independence with bridal fashions is our goal.


Always one step ahead

Four pillars guarantee our success


Analysis & Planning

With Frida Claire, nothing is left to chance, especially when it comes to the product. Every product is a direct result of market research and sales-oriented analysis.

Design & Production

Our R&D team is constantly developing new products and is based on the current demand and trend situation. A fast and flexible JIT production can react quickly to changing market situations.

Quality & Process

Our goal with our QS Division "ABQMS" is to guarantee the consistently high quality of our products and thus to confirm the constant trust of our customers. Intelligent processes preserve capacities and resources, which can now flow into service and price-performance.

Service & Concept

Services that are unique in the industry, such as design changes ex works, multi-year availability of our wedding dress designs, or our PVS service, as a unique selling point and guide to the future of the bridal fashion trade.


Your most important advantages at a glance

PVS - Service

Buy once and test new product designs before purchasing in the following years.

design changes

Change FC Basis designs on customer request and increase your sales probability.

dealer protection

Be the only dealer to benefit from the Frida Claire advantages in your region.

installment

Have a full store and spread the cost over up to 4 years.

Personal contact

Contact your personal contact person if you are stuck.

XS to XXL (size 32 - size 58)

Offer your XXL customers sophisticated bridal fashions.

media strength

Frida Claire supports its dealers with efficient branding and media presence.

Marketing Material

Use our great videos, product pictures, posters, flyers etc. to attract attention.

Newsletter

Always be up-to-date

About

Our mission is to provide on daily base the optimal solution, the best quality and most outstanding services for our B2B bridal fashion dealers. Achieving steady growth at Frida Claire, both for our customers and ourselves, is always at the forefront, driven by technically savvy and highly integrated processes. With Frida Claire you as a retailer are simply a bit better than your competitors.

Frida Claire Media
# The official Frida Claire brand commercial
Contact us

FRIDA CLAIRE ®

European Headquarter

Greifswald Chaussee 5

18439 Stralsund
Germany

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